Cookie Policy
Last updated: 4 November 2026
Cookies are small files a website stores in your browser. We use as few as we can, and nothing for advertising. In the EEA, the UK and Switzerland, until you choose, we use only what the site needs to work. Elsewhere, Google Analytics is on until you choose "Reject", and we keep a record of the link that brought you (see the table).
Your choice
When you first visit, a small notice asks whether you accept analytics cookies. "Accept" and "Reject" carry equal weight, and the site works fully either way. You can change your mind at any time under "" in the footer. If your browser sends a Global Privacy Control signal, we treat it as "Reject" and the notice does not appear.
What we store
| Name | Purpose | Set by | When | How long |
|---|---|---|---|---|
tcg_consent | Remembers your choice | TCG | When you choose | 6 months |
tcg_attr | Remembers which link brought you, so a later sign-up is credited to it | TCG | After you accept (outside the EEA, the UK and Switzerland: always) | 90 days from your latest visit |
ph_* | Recognises a visit across pages (a cookie and an entry in your browser's local storage) | PostHog | Only after you accept | Up to 1 year |
_ga, _ga_* | Measures site usage | Google Analytics | After you accept (outside the EEA, the UK and Switzerland: by default, off if you reject) | Up to 2 years |
tcg_region_strict | Remembers whether the stricter privacy settings apply where you are, so we check only once | TCG | Always (kept for your current tab only) | Until you close the tab |
tcg-intro-shown | Shows the opening animation once per visit | TCG | Always (kept for your current tab only) | Until you close the tab |
tcg-nav-return | Brings you back to the same place on a page when you go back | TCG | Always (kept for your current tab only) | Until you close the tab |
Before you choose, or if you reject: PostHog counts visits without cookies or stored identifiers, and Vercel Web Analytics counts pages anonymously, also without cookies. In the EEA, the UK and Switzerland, and wherever we cannot tell your country, the link that brought you is kept only for your current browser tab, so a sign-up in that same visit is still credited, and it disappears when you close the tab.
Changing or withdrawing your choice
Open "" in the footer and choose again. If you withdraw, we delete our analytics cookies from your browser, and from the next page we count your visits only in the cookieless way described above. You can also clear cookies in your browser settings at any time.
Questions
Write to hello@wearetheconsciousgeneration.com. Our Privacy Policy explains how we handle your information more broadly.